I was a biotech engineer and a scientist by academia, who started writing stories and songs at the age of 8 just out of curiosity and then finally decided to convert this passion into profession and entered the world of advertising while doing client servicing, media planning, strategy, copywriting across digital and mainline channels.

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I am a storyteller with a lot of stories to tell, a poet who likes to pen down his experiences in Hindi and Urdu, a music composer who likes to create jingles and write songs, and a Copywriter who amalgamates all these skills with real human insights to make great ads.

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Being born and brought up in a very small town of Rajasthan and then travelling across the country for study and work, I can proudly admit that living across all the tiers of the country with a very diverse pool of people I have observed and learned how culturally diverse our nation is and how brands should effectively communicate. I believe that advertising works best when it is relatable and based upon actual observations.